When you're losing the argument, change the terms

Framing, it's not just for conservatives anymore. From Althouse, lots of good comments there. [Link]

The problem with global warming, some environmentalists believe, is “global warming.”

The term turns people off, fostering images of shaggy-haired liberals, economic sacrifice and complex scientific disputes, according to extensive polling and focus group sessions conducted by ecoAmerica, a nonprofit environmental marketing and messaging firm in Washington.

Instead of grim warnings about global warming, the firm advises, talk about “our deteriorating atmosphere.” Drop discussions of carbon dioxide and bring up “moving away from the dirty fuels of the past.” Don’t confuse people with cap and trade; use terms like “cap and cash back” or “pollution reduction refund.”

How should you go about informing others? Talking points!

“Another key finding: remember to speak in TALKING POINTS aspirational language about shared American ideals, like freedom, prosperity, independence and self-sufficiency while avoiding jargon and details about policy, science, economics or technology,” said the e-mail account of the group’s study.

Mr. Perkowitz and allies in the environmental movement have been briefing officials in Congress and the administration in the hope of using the findings to change the terms of the debate now under way in Washington.

Opponents of legislation to combat global warming are engaged in a similar effort. Trying to head off a cap-and-trade system, in which government would cap the amount of heat-trapping emissions allowed and let industry trade permits to emit those gases, they are coaching Republicans to refer to any such system as a giant tax that would kill jobs. Coal companies are taking out full-page advertisements promising “clean, green coal.” The natural gas industry refers to its product as “clean fuel green fuel.” Oil companies advertise their investments in alternative energy.

Remember, it's all about nuance. [Link]

Homeland Security Secretary Janet Napolitano has an explanation about why she never mentioned the word "terrorism" during her first testimony on Capitol Hill.

Napolitano tells the German news site Spiegel Online that while she presumes there is always a threat from terrorism: "I referred to "man-caused" disasters. That is perhaps only a nuance, but it demonstrates that we want to move away from the politics of fear toward a policy of being prepared for all risks that can occur."

Homeland Security: sticking your fingers in your ears and going "la, la, la, I can't hear you!"