If This, Then That

A very neat way to automate web based actions. [Link]

IfThisThenThat should be the next big thing on the social web. It's bloody brilliant.
Here's the dull description I made for nerds:
IFTTT is a cloud-based open-ended web workflow creator building on existing social APIs to create more sophisticated distributed aggregated tasks.Here's my description for non-technical friend:
IfThisThenThat lets all your online stuff work together to do way more interesting stuff.There are Channels, like Craigslist, Feeds, Twitter, etc. Those are places that data can come from or go to. There are triggers that a different for each kind of channel. One might be "the temperature goes over 100" or "I tweet something with a @mention" and then you can take action. You can combine them in any way you want.
Here's an example that I'll make right here as I blog. Let's say I want FourSquare checkins to show up in my Google Calendar. Didn't know you wanted to do that? ;) Oh, you do.