Wednesday, October 12, 2011

HP Wants You to Print Magazines with Your Home Printer So You Can Waste More Paper and Buy More Ink

Oh yeah, this will save magazines. Really. Perhaps if ink didn't cost more than gold per ounce. [Link]

Two wrongs don't make a right. I think I learned that as a 4-year-old. Apparently, HP and Condé Nast skipped out on that life lesson because they're combining two dying things—print media and printers—to create the unholiest of unions: your HP printer at home will print out Condé Nast magazines for you to read.
It sounds straight out of the webpages of the Onion but it's true, Condé Nast magazines like Wired, Details, Epicurious, Glamour, Allure, Golf Digest etc. will be "delivered" to people's personal HP web printers so that they can presumably read them without having to go to the magazine stand. This is real! You schedule when you want to read the mags and your HP printer starts spitting out the pages. (I'm assuming you have to staple the pages together yourself)
I guess this could work in a bizarro world where there is no such thing as tablets or laptops or computers or smartphones or the Internet or common sense but we're not living in that world!


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