Crazy Numbers

Comparing Apple's quarterly numbers. [Link]

Simply looking over the numbers, it might be hard to wrap your head around what Apple just announced for their Q1 2012 results. A company this big is not supposed to be able to nearly double revenue year-to-year. Nor are they supposed to more than double profit. But Apple did both. The numbers are so big that they almost seem like they should be typos — especially coming after a quarter that was a “miss” (though we can now clearly see what a joke that “miss” was). So perhaps it’s best to point out some bigger numbers and to frame some of them in ways to make them easier to understand. That’s what all of Twitter seemed to be doing anyway during the earnings call this afternoon.

Apple’s profit of $13.1 billion was equal to theirrevenue in Q4 2010, as Jordan Golson notes. To be clear, that was just a year and a quarter ago. That’s how quickly Apple is growing.

Apple added $38 billion in cash to its reserves just in the past year alone, as Horace Dediu points out. They now have $97.6 billion in cash and equivalents. $64 billion of that is offshore, Apple CFO Peter Oppenheimer stated during the call — meaning, it would cost money (taxes) to bring it back into the U.S.

Apple’s cash hoard alone is worth more than all but 52 companies on Earth, as Dennis Bermannotes.

Apple earned more money last quarter than the entire company was worth (in terms of market cap) just eight years ago, as Mathew Ingram relays from Eddy Elfenbein.

Apple likely sold three times as many iPads as Amazon sold Kindle Fires. At twice the price. And at a profit, as Jon Fortt notes. When asked about the impact of the lower-cost tablets, Apple CEO Tim Cook specifically mentioned the Kindle Fire and noted that when looking over Apple’s numbers, they didn’t seem to see any impact (positive or negative) from the Kindle Fire being on the market.

Apple’s revenues, while massive, are nothing compared to a company like Walmart, which reported$109.5 billion in revenue last quarter. BUT that $109.5 billion only turned into $3.3 billion of actual income for the quarter. In other words, Walmart has more than double the revenues of Apple, but Apple has more than four times the profits of Walmart. That’s remarkable.

Apple’s profits place them on this exclusive list of the most profitable quarters among corporations. You’ll note that Apple is the only company on the list that’s not an oil and gas company. And they’re a “mere” $3.2 billion from the top spot.