The Magic Leap Con
"Don’t get me wrong; in many other contexts, these demos would be cool, spirited experiments in an emerging medium. I do not want to shit on the hard work of developers, coders, and creative minds who’ve toiled to build some compelling interactions and concepts. But this is a company that has not demonstrated where it plans on pointing its product-oriented future, that has routinely mislead journalists about those products, and made promises that have failed to materialize. So before developers move to adopt it, before we consider anointing this as the next iPhone or whatever, assessing whether it can deliver on its most basic promises seems like a decent measure to judge its trustworthiness in other arenas, should they ever come to pass. This is a company that wants to blanket whole cities in a ‘Magicverse’ that will dictate the very nature of perceived reality—why would anyone treat it with kid gloves?"
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