GI Joe movie too American

This is annoying. I found it just as annoying when the advertising for Superman Returns was Truth, Justice, and all that stuff. No. It's Truth, Justice, and the American way. Superman is American. The ultimate immigrant made good in America story. In the same way, GI Joe is a Real American Hero.

Deciding whether to make "GI Joe" at all, let alone how to market it, is nettlesome thanks in large measure to an unpopular American president defending an unpopular war: In a July USA Today/Gallup poll, a record high of 62% respondents had called the invasion of Iraq "a mistake."A month later, that view is 57%, more or less where it's been for over a year.

Overseas, the view is even more dire. "Not only is there worldwide support for a withdrawal of U.S. troops from Iraq, but there also is considerable opposition to U.S. and NATO operations in Afghanistan," the Pew Global Attitudes Project found in June. So the prospect of sending more soldiers -- albeit celluloid ones -- is a complicated task at best. "There are always challenges," said Brian Goldner, Hasbro's chief operating officer. "GI Joe is not just a brand that represents the military; it also represents great characters."

It doesn't have to be jingoistic, Cobra is a great villain with no troubling ties to real world groups. That was a problem when they made the movie version of The Sum of All Fears and changed the Muslim extremists to neo nazis cause everybody hates nazis.

Now, if they made GI Joe as a group of US soldiers fighting an evil and corrupt US government that is planning on taking over the world it would get greenlit so fast it would make your head spin.

Rob Moore, Paramount's president-worldwide marketing and distribution, said, "Until there's a [locked] script, I don't think you can really comment on what the international reaction will be. In 'Bourne Ultimatum,' you have the story of what is essentially an American spy. But the characterization of the military and the CIA is: They're the bad guys. In any event, there are parts of the world where it's an issue, like Western Europe, and parts where it isn't, like the U.K., Australia and Asia."