[M]ost of the women were buying gadgets such as digital radios, iPods and digital photo frames. “The appeal of technology to women is cross-generational, from young women who have grown up with technology, to women who have been exposed to technology at work and older, motivated self-learners who are all embracing new products which help them capture memories, stay organised and keep in touch,” she said.John Lewis said that electrical gadgets were more fun for women than ever before and no longer had a male, geeky image.
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