An idea who's time hasn't come

Sony selling non DRMed music, but there's a catch. [Link]

Kid #2: So to recap, what you’ve got here is a system that makes people leave their house in order to download music at their house, and makes them go to a store to get music that they could get at the store, somewhere else.

Sony BMG dude: Er.

Kid #1: Why don’t you just sell non-DRM’d MP3s off Amazon, like every other major music corporation?

Sony BMG dude: Well.

Kid #2: You don’t actually want to sell unprotected MP3s, do you? You want to be able to say you’re doing it, but really, you want to make it so ridiculously inconvenient that people keep just keep buying CDs and DRM’d tracks off iTunes. Just admit it, bro.

Sony BMG dude (pointing): Look! It’s Celine Dion! And Barry Manilow! (runs away as kids avert their eyes in terror)