Thursday, July 03, 2008

Cartoon Network aims to alienate 50% of viewers

No girls allowed. [Link]
First, the assumption that their "boy-targeted" shows like Clone Wars, Ben 10, and Batman are only enjoyed by boys. As far as I've been able to observe, these are shows with an appeal to both genders. These are shows that appeal to children who like fun.

Second, to be a cartoon cable network and mostly focus on male viewers -- which is the impression I'm getting from this article -- is kind of shortsighted. There is nothing inherent in animated television programming that suggests girls are attracted to it less than boys. This is, as far as I know, a genderless medium.

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