Wednesday, September 17, 2008

Gates/Seinfeld out, faux Hodgman in

Oh well. I liked the two commercials. [Link]
According to a report from in the New York Times, the next phase of Microsoft's latest ad campaign is set to begin -- sans Bill Gates and Jerry Seinfeld. Apparently, the new ads do away with the unusual (and somewhat ill-received) banter and "real life" experiences of the two celebrities, and trade them for an earnest embrace of... Apple's "PC" character. Apparently, one of the new ads even begins with a John Hodgman lookalike stating, "Hello, I'm a PC, and I've been made into a stereotype." Beyond the flip on a rival's depiction of its brand, the campaign will feature cameos from Eva Longoria, Deepak Chopra, Pharrell Williams, and even Gates -- though Seinfeld doesn't make the cut.
If we're going back to "I'm a Mac, I'm a PC" then I think this is much better.

No comments:

Post a Comment