Disney tries to bring the Muppets back to the mainstream. I love the Muppets, but has this ship already sailed? [Link]Disney does not want to create a flash in the pan; it sees the Muppets as a franchise that can sit side by side with, say, Winnie the Pooh. But creating any flash at all is the challenge. With the exception of a guest appearance here and there, the characters have largely been in cold storage for the last three years. And because the Muppets have been without a regular television gig for more than a decade, many children and younger teenagers don’t know them.
Ms. Breier said recent focus groups indicated that some children could not even identify Kermit and Miss Piggy, much less ancillary characters like Fozzie Bear and Gonzo the Great. The wisecracking, irreverent Muppets (a combination of puppets and marionettes) also don’t fit that neatly in the Disney culture, as they differ from most of the company’s bedrock characters in two big ways: Kermit and coterie were primarily created to entertain adults, and they live in the real world. Henson was so insistent that they stand apart from his “Sesame Street” creations in personality and tone that he (misleadingly) titled the 1975 pilot that would boost their careers “The Muppet Show: Sex and Violence.”
Undeterred, Disney expects the Muppets to expand their fan base beyond nostalgic older generations to the age group between 6 and 12 that has powered “Hannah Montana” and “High School Musical” into international blockbusters. But how do you make 50-year-old puppets, even those as beloved to many people as these, relevant in a “Wall-E” world?
The Muppets are hardly moribund, but they do represent one of the most striking examples of franchise fumbling in Hollywood history.
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