Monday, June 29, 2009

It's like they want to make themselves irrelevant

Another attempt by the news industry to save itself by destroying itself. [Link]

Last week, we wrote about Judge Posner's troubling idea that copyright law should be changed to protect newspapers, and this week, a columnist for the Cleveland Plain Dealer is backing the same basic idea as proposed by two brothers, David and Daniel Marburger. One is a First Amendment lawyer and the other an economist -- and I'm stunned that both would get things so backwards. Their specific proposal is that:

  • Aggregators would reimburse newspapers for ad revenues associated with their news reports.
  • Injunctions would bar aggregators' profiting from newspapers' content for the first 24 hours after stories are posted.
Both are incredibly shortsighted and backwards and would do significantly more harm than good. Both are based on a fundamental misunderstanding of how news and the internet works. Even more amusing? They try to "anticipate the rebuttal" and get that totally wrong, claiming that people will complain: "Newspapers want to monopolize the truth."
If no one knows a story exists, does it generate ad revenue or traffic?

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