Sunday, May 08, 2011

Best Research Paper Title Ever

From Paul Tevis. [Link]
Elizabeth Dunn, Daniel Gilbert, and Timothy Wilson have the best research paper title ever: If Money Doesn’t Make You Happy Then You Probably Aren’t Spending It Right.
And their guidelines are pretty good as well:
The relationship between money and happiness is surprisingly weak, which may stem in part from the way people spend it. Drawing on empirical research, we propose eight principles designed to help consumers get more happiness for their money. Specifically, we suggest that consumers should (1) buy more experiences and fewer material goods; (2) use their money to benefit others rather than themselves; (3) buy many small pleasures rather than fewer large ones; (4) eschew
extended warranties and other forms of overpriced insurance; (5) delay consumption; (6) consider how peripheral features of their purchases may affect their day-to-day lives; (7) beware of comparison shopping; and (8) pay close attention to the happiness of others.

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