DC Comics Relaunch All Titles at Number 1

This was what was intended after Crisis on Infinite Earths back in 1985.

The new Justice League is almost the same, but with updated costumes and they look younger. Superman looks like a teenager. We have Cyborg instead of Martian Manhunter and Wonder Woman has her new costume. [Link]

The entire DC Comics line of comic books will be re-launched with new #1 issues and feature "younger" and cosmetically redesigned versions of the heroes of the DC Universe. Written by Geoff Johns and illustrated by Jim Lee, Justice League will be the first of the more than 50 titles to debut in September, each of which will go on sale with same day digital releases via DC's various mobile applications and Web store. The initiative is designed explicitly to make the DC Universe more palatable for new readers and, in the words of DC Comics Co-Publisher Dan DiDio, "today's audience."

Batman, Superman, Green Lantern, The Flash, Wonder Woman and Aquaman are among the DC Comics characters who will be "injected with new life," according to Dan DiDio, who spoke with USA Today.

In September, more than 50 more first issues will debut, introducing readers to stories that are grounded in each character's specific legend but also reflect today's real-world themes and events. Lee spearheaded the redesign of more than 50 costumes to make characters more identifiable and accessible to comic fans new and old.

"We looked at what was going on in the marketplace and felt we really want to inject new life in our characters and line," says Dan DiDio, who co-publishes DC with Lee. "This was a chance to start, not at the beginning, but at a point where our characters are younger and the stories are being told for today's audience."

DiDio's remarks would seem to indicate that existing DC readers are going to see major changes in the status quo and continuities of their favorite characters and titles. Among the major events that have informed various characters' modern histories include the death of Superman; Clark Kent's marriage to Lois Lane; the death of the second Robin, Jason Todd; the activities of Damian Wayne, the son of Batman and Talia al Ghul; Crisis on Infinite Earths, Infinite Crisis and 52, the stories that defined the nature of the DC Multiverse itself; the crippling of Barbara Gordon, the original Batgirl; the defeat of Batman at the hands of Bane, resulting in the installation of the homicidal Jean-Paul Valley as Batman; the fall and redemption of Green Lantern Hal Jordan; The Sinestro Corps War, Blackest Night and the rest of the Green Lantern "emotional spectrum" mythology; Final Crisis and the journey of Bruce Wayne across time; the emergence of Batwoman Kate Kane; and the consolidation and reconciliation of dozens of characters from the Golden Age of DC Comics and their descendants, as depicted in books like JSA, Justice Society of America and Starman.

A letter from Bob Wayne, SVP of Sales at DC. [Link]

A LETTER ON THE DC UNIVERSE AND SEPTEMBER 2011

To our comics retail partners,

In the time I’ve worked at DC Comics, I’ve witnessed any number of industry defining moments. But today, I bring you what is perhaps the biggest news to date.

Many of you have heard rumors that DC Comics has been working on a big publishing initiative for later this year. This is indeed an historic time for us as, come this September, we are relaunching the entire DC Universe line of comic books with all new first issues. 52 of them to be exact.

In addition, the new #1s will introduce readers to a more modern, diverse DC Universe, with some character variations in appearance, origin and age. All stories will be grounded in each character’s legend – but will relate to real world situations, interactions, tragedy and triumph.

This epic event will kick off on Wednesday, August 31st with the debut of a brand new JUSTICE LEAGUE #1, which pairs Geoff Johns and Jim Lee, together for the first time. (Yes, this is the same week as FLASHPOINT #5.)

We think our current fans will be excited by this evolution, and that it will make jumping into the story extremely accessible to first-time readers – giving them a chance to discover DC’s characters and stories.

We are positioning ourselves to tell the most innovative stories with our characters to allow fans to see them from a new angle. We have taken great care in maintaining continuity where most important, but fans will see a new approach to our storytelling.

Some of the characters will have new origins, while others will undergo minor changes. Our characters are always being updated; however, this is the first time all of our characters will be presented in a new way all at once.

Dan DiDio, Bob Harras and Eddie Berganza have been working diligently to pull together some of the best creative teams in the industry. Over 50 new costumes will debut in September, many updated and designed by artist Jim Lee, ensuring that the updated images appeal to the current generation of readers.

The publication of JUSTICE LEAGUE #1 will also launch digital day-and-date for all ongoing superhero comic book titles – an industry first.

On Wednesday, June 1st, this initiative is expected to be announced in a nationwide feature article, and we’re hopeful the news will be picked up by media outlets around the world. Throughout the month we’ll reveal more details of our plans with articles in both the mainstream and comics press and on June 13th the Diamond catalog solicitations for all of the September titles will be released, followed by the June 29th street date of the print version of Previews.

DC Comics will support this initiative with an innovative mix of publicity, promotional efforts and retailer incentives designed to maximize your opportunity to increase your DC sales. We will discuss additional details of these incentives when we get closer to solicitation later in June.

We’ll be updating you more through email as September nears. But today, I hope your share our enthusiasm for this historic news!

Sincerely,

Bob Wayne
SVP, Sales
DC Entertainment