Stop Using Google Trends
Context is everything. "But it’s giving plenty of people cover to insult the entire country, when it’s likely just a few people searching for something in a way that they always search for something. It makes “The British are frantically Googling what the EU is, hours after voting to leave it” absurdly disingenuous without better numbers. Update: Remy Smith points out this out: The peak was merely ~1000 people! It’s ludicrous that so few people get turned into a massive story, but it underscores the need for context."
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