DM's Deep Dive: Grant Ellis on Understanding Streaming D&D: Sly Flourish
Streaming and D&D. "D&D is exploding. 2017 was D&D's best year for sales since Wizards of the Coast bought the brand from TSR back in 1997. The core books had all become best selling books for weeks on end. The book Xanathar's Guide to Everything was the fastest selling D&D book of all time. Let me say that again: fastest selling book of all time—including the 80s when D&D had a network cartoon show and sold D&D-themed big-wheels. Wizards of the Coast stated that somewhere between 8 million and 15 million people played D&D in 2016 and that sales grew 44% from 2016 to 2017. When Wizards of the Coast talks about why we're seeing this growth, they focus on one topic: the rise of streaming D&D shows. According to Greg Tito the amount of D&D broadcast and watched on the internet is tremendous. 7,500 unique broadcasters broadcast over 475 million minutes of D&D to 9 million viewers. This is another important point. According to these numbers (and they change from article to article), it is possible that more people watch D&D than play it."