Gum chewers happy for less gum at same price

Wow. [Link]

Sometime soon Wrigley's will start promoting its new Slim Pack packaging in select markets, and nationwide by 2009. It's slimmer! It's easier to carry! And it's got 15 sticks instead of 17—for the same price! A Wrigley's vice president told Brandweek that consumers wouldn't care that they're getting less product: "To them the value goes up because they're getting a better tasting product in a better package." Ha ha consumers sure are stupid, aren't they, VP of Wrigley's?