P&G Challenges Men to Shave Their ‘Toxic Masculinity’ in Gillette Ad
Good. "The ad, dubbed “We Believe,” opens with audio of news about the current #MeToo movement, bullying and “toxic masculinity.” A narrator then goes on to dispute the notion that “boys will be boys,” asking, “Is this the best a man can get? Is it? We can’t hide from it. It has been going on far too long. We can’t laugh it off, making the same old excuses.” The ad puts a new spin on the brand’s 30-year tagline, “The Best A Man Can Get,” challenging men to take positive actions, such as stopping other men, and the next generation, from harassing women. The ad will be hosted on Gillette’s YouTube page with paid digital and social support. Gillette parent Procter & Gamble Co. is among companies that in recent years have used advertising as a platform to promote their stance on social issues such as gender equality, and polarizing political topics such as immigration and gun control. P&G is perhaps best known for its lauded “Like a Girl” ad campaign for feminine-care brand Always and “Stress test” for deodorant brand Secret. The latest ad, created by Gillette’s ad agency Grey, is among the first to address the #MeToo movement head on, and to blatantly tell men to change their behavior."
5 comments:
Oh, lovely. Jump on the ole bandwagon. Attack beards, for God's sake, and, bottom line, SELL MORE RAZORS. Pretty blatant. Why not just eliminate men altogether? We have test tubes. Who needs actual males? Everybody knows they're all evil, anyway. How can you actually approve of this? Perhaps I should be applauding yet another brilliant marketing coup. You go, P&G.
(PS: I don't have a friggin' Google account, so I guess you've heard the last from me. I seem to be the only one who ever comments, anyway.)
Why is this bad?
Did you watch the ad?
I don't see anything wrong or man-hating about it.
It was all about showing the right kind of strength and that was once expected or tolerated is no longer in vogue.
Apparently, I'm not the only one who disagrees with you. Found this on Fox News a few minutes ago.
https://www.foxnews.com/lifestyle/gillettes-we-believe-ad-toxic-masculinity-draws-mixed-response-sends-upset-customers-to-seek-other-brands
I think there is a small number of people angry over the ad.
Most people either like it or don't care one way or another.
Over the years I've had a hard time comprehending why men allow themselves to be made fools of by the advertising industry. Ads make them look like idiots, while their wives and even the children sigh and tolerate their ignorance. The wife always knows best. Then somebody pointed out that most men don't give a rat's ass about commercials, they're actually off getting another beer or a bowl of popcorn and couldn't care less how they are being portrayed. If men don't care, then why should I? But this Gillette thing is different. Men are speaking up and expressing their umbrage at being lumped into a terrible generalization. And all just to sell more razors. Sean says guys with beards are preserving the environment by not tossing all that cheap plastic into the landfill.
Post a Comment